Which marketing communications tool best encourages action
AIDA model explained: Examples and tips for using this strategic marcomms planning model the real worldThe AIDA model, tracing the customer journey through Awareness, Interest, Desire and Action, is perhaps the best-known marketing model amongst all the classic marketing models. Show
Many marketers find AIDA useful since we apply this model daily, whether consciously or subconsciously, when we're planning our marketing communications strategy. Particularly during this period of inflation, nurturing potential customers during their decision-making process is more important than ever. Find out more. RACE Ahead Of InflationDownload our 10 growth insights to create a RACE digital marketing strategy during inflation Access Now For FreeWhat is the AIDA model?The AIDA Model identifies cognitive stages an individual goes through during the buying process for a product or service. It's a purchasing funnel where buyers go to and fro at each stage, to support them in making the final purchase. It's no longer a relationship purely between the buyer and the company since social media has extended it to achieving the different goals of AIDA via information added by other customers via social networks and communities. What does AIDA stand for?
The additional "R" is sometimes added by some Marketers to show the importance of ongoing relationship-building to give the AIDAR model. RACE Ahead Of InflationDownload our 10 growth insights to create a RACE digital marketing strategy during inflation Access Now For FreeHow to use the AIDA modelSo how can this be applied to marketing planning?It could be referred to as a communications model rather than a decision-making model, as it's identifying to companies, how and when to communicate during each of the stages as consumers will be using different platforms, engaging at different touchpoints and requiring different information throughout the stages from various sources. So using this to help plan your tailored and targeted communication campaign may be a start. Ask yourself some key questions throughout the stages:
An example of the AIDA modelHere is a case study from our Marketing Models Guide showing how an award-winning hairdressing company, Francesco Group used the model to launch their new salon.
The case study didn't highlight Retention, though there are many ways to increase loyalty around sign up to mailing lists or social platforms which offer news about offers and events, discounts on product ranges, discounts according to the frequency of visit, etc. RACE Ahead Of InflationDownload our 10 growth insights to create a RACE digital marketing strategy during inflation Access Now For FreeThe Original Reference SourceSome say the AIDA model has been used for over three centuries. More details on the AIDA model history are available on Wikipedia. Lewis, E. St. Elmo. (1899) Side Talks about Advertising. The Western Druggist. (21 February). p. 66. Lewis, E. St. Elmo. What is the most powerful marketing tool of communication?Advertising is one of the most prominent and widely used communication tools in a marketing campaign, as its main feature is increasing awareness. Ads can be effective not only for marketing your product or service but also for marketing your brand.
What are the 5 marketing communication tools?As we've mentioned previously, Integrated Marketing communications can be used harmoniously with five primary communication tools. These are advertising, direct marketing, internet marketing, sales promotion and public relations.
What are communication tools in marketing?The top marketing communication tools are advertising, sales promotions, and social media. There are some definite “Do's” and some painful “Don'ts” when using these tools.
What promotional tool is the most effective when it comes to reaching target market?Email marketing is an effective promotions tool that can target individuals who are already interested in the product or resource. Email marketing campaigns are designed to encourage new website visitors to become consumers, or for current customers to make more purchases.
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