The top luxury brands on social media 2023 năm 2024
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Louis Vuitton, Gucci, and Dior are currently the most-searched luxury brands of 2023 according to new Google data assessed by Watch Pilot. Vuitton leads the pack with a reported 118 million annual searches that “resonates at an unparalleled scale,” the luxury watch dealer says in a statement. Show More from Robb Report
Gucci, one of the leading brands in the Kering portfolio, comes in second place with 66.9 million searches. The Italian label is reportedly beating out brands that generate core sales from luxury handbags. Dior, Vuitton’s sister brand and the jewel of Bernard Arnault’s LVMH empire, rounds out the top three most-searched designer brands with 52.9 million searches. The rest of the top ten includes Chanel and Coach (tied at 41.2 million); Massimo Dutti (40.5 million); Prada (29.4 million); Versace (27.5 million); Alexander McQueen (21.1 million); and Kate Spade (20.5 million). Dior Men’s FW23 ready-to-wear campaign shot The report further breaks down the data by country. Luxembourg, it turns out, is the world’s most designer-obsessed destination. Its internet users carry out 494,000 searches a year per 100,000 people. Louis Vuitton is the European country’s most-wanted brand with over 117,000 searches. France is another hotspot with a high number of searches for luxury labels, with over 66,600 searches per 100,000 people. Its top-searched brand is also Louis Vuitton (which makes sense, given the brand is headquartered in the nation’s capital, Paris) with 8.5 million searches. Watch Pilot reports that Van Cleef & Arpels’s signature Alhambra bracelet holds rank as the world’s most wanted jewelry piece. The item garnered 4.9 million searches in 2023 alone, while the Dior Saddle bag falls shortly behind with 2.6 million searches. Online traffic spikes are great, but they’re not what pays the bills. LVMH and Kering have both been affected by recent declines in luxury sales. LVMH shares reportedly fell to a 2023 low credited to a slowdown in spending in the U.S. and China. Kering’s brands have seen a 9 percent drop in third-quarter sales, reflecting a declining desire to spend on high-end goods. But until consumers start spending again, the searches indicate these brands are still relevant and desirable. Best of Robb Report
Sign up for Robb Report's Newsletter. For the latest news, follow us on Facebook, Twitter, and Instagram. While some brands have said goodbye to social networks whether for image reasons or to protect the mental health of their customers the luxury industry seems to have carved out a place for itself on most of these social platforms. According to data published by Visibrain, no fewer than 176 million messages were posted on social media in relation to the luxury goods industry in 2023, compared with 130 million the previous year. This record testifies to the popularity of major luxury brands on these platforms, which bring together hundreds of millions of internet users. By way of comparison, the luxury industry generated 102 million interactions in 2021, 68 million in 2020, 60 million in 2019, and just 53 million in 2018. These figures show that enthusiasm for the sector continues to grow year on year. Louis Vuitton and Dior lead the way For this research, the Visibrain platform looked at shares and likes relating to the luxury sector on Instagram, TikTok and YouTube, as well as reactions on Facebook, between June and November 2023. And while the sector seemed to gain momentum in 2023, some luxury brands stand out far more than others. This is particularly true of Louis Vuitton, which appears to be the most influential luxury brand of the year, with no fewer than 25 million interactions. It is followed by Dior, with 17.9 million interactions, and far behind by Gucci (8.6 million interactions), Tiffany & Co (7.6 million interactions), Cartier (4.7 million interactions), Chanel (4.5 million interactions) and Prada (4.4 million interactions). According to this data, luxury brands' attraction to K-pop stars is not entirely unrelated to this social media craze. And with good reason, since the musical style generated no less than one billion posts on these platforms in 2023. As a result, many of the world's leading fashion and jewelry brands, such as Dior and Cartier, have called on these ultra-popular singers to become their ambassadors. For example, the photo relating to Cartier's collaboration with Kim Tae-hyung scored over 3.1 million likes on the brand's Reel. What is the most followed luxury brand on Instagram 2023?1. Chanel (59.4 million followers)null10 most-followed luxury fashion brands on Instagramwww.lifestyleasia.com › style › most-followed-luxury-brands-on-instagramnull What is the most followed luxury brand on social media?Amongst the large number of luxury brands on Instagram, Chanel is the most followed with an audience of 59.9 million. What are the biggest luxury brands on Instagram? Chanel – 59.9 million. Louis Vuitton – 55.4 million.29 thg 5, 2024nullThe Luxury Brands On Social Media Killing The Gamesociallypowerful.com › post › luxury-brands-on-social-medianull What is the No 1 luxury brands in the world 2023?LVMH (Louis Vuitton Moet Hennessy) was the most valuable luxury brand in the world, with a brand value of about 124.8 billion U.S. dollars in 2023. The LVMH Group's total revenue for the 2023 fiscal year was about 86 billion euros.nullMost valuable luxury brands worldwide 2023 | Statistawww.statista.com › statistics › brand-value-of-the-leading-10-most-valuabl...null What is the luxury market trend in 2023?Luxury Retail Trends 2023 Personalisation and tailored services are gaining popularity, catering to individual shopper preferences. Sustainability is also a key trend in luxury retail with brands focusing on ethical practices and eco-friendly products to meet consumer expectations.nullLuxury Trends Shifts: What We've Learnt in 2023 and What's Hot in ...passion.digital › blog › luxury-trends-shifts-what-weve-learnt-in-2023-and...null |
