Search tripadvisor reviews restaurant
TripAdvisor is one of the biggest hotel and travel review platforms. TripAdvisor reviews can help introduce your business to new customers. In this article, well talk about how you can optimize your businesss presence on TripAdvisor. Show
Why is TripAdvisor Important?Originally started in 2000, TripAdvisor was envisioned as a kind of online travel guide. However, the focus of the site switched when the founders saw the feature that users were gravitating towards. The most-used feature was the reviews posted by travelers. Reviews helped to provide clarity on the best businesses and attractions in cities all over America and helped travelers understand the opinions they cared about the most: those of their fellow travelers. Nowadays, TripAdvisor is a review site that helps travelers discover locations like hotels and restaurants. TripAdvisor is a great opportunity to ensure that your business is getting discovered by tourists and travelers. The site currently averages around 390 million monthly unique users. That means a TripAdvisor listing has the potential to be viewed by many people from all over the world. How to Claim Your TripAdvisor ListingThe first step to getting started on TripAdvisor is claiming your business listing. Most of the time, existing businesses will already have a listing. Users can initiate the creation of your profile by reviewing your business. You can check to see if your TripAdvisor listing already exists at http://www.tripadvisor.com/owners. If your business listing already exists on TripAdvisor, heres how you can claim it.
Optimizing Your TripAdvisor ListingOnce youve claimed your TripAdvisor listing, its important to optimize it. An optimized listing can help your business look more appealing to prospective customers and rank higher in search results. Add PhotosTripAdvisor gives you the option to add an unlimited number of photos. According to the site, businesses that add more than 35 reviews see 41% more engagement. Just like with your profile picture, make sure that youre adding high-definition photos that show off the best of your businesss services. After all, a picture tells a thousand words. Keep Your Information Up-to-dateIf your business moves addresses or changes phone numbers, be sure to update your TripAdvisor listing. Remember, inaccurate listing information confuses your customers and hurts your business in search results. Remember, Google values consistency in business listings. Want to see how accurate your business listings are across the Internet? Check out our free business scan here. Add a Book Now ButtonIf you are a hotel, you may be eligible for TripAdvisors Book Now button on your listing. You can check your eligibility here. However, there is a catch. Businesses with the Book Now button need to pay a commission to TripAdvisor for every booking. So before you pull the trigger on the Book Now button, make sure that its going to have a positive impact on your business. Get More Reviews on TripAdvisorTripAdvisor encourages businesses to request their customers to leave reviews. Reviews are one of the biggest factors encouraging customers to check out new businesses. Studies show that an overwhelming 92% of customers consult reviews before making any kind of a purchase decision. Here are a few tips to collect reviews on TripAdvisor: Send Emails and Texts that Link to Your TripAdvisor ListingRemember, customers are most likely to leave a review when the process is easy. Most of your customers are more than happy to leave a review since they understand all of the ways a review can help your business. The problem is this: very few people are going to look up your business and leave a review on every possible channel. So if you want more reviews on TripAdvisor, its important to send a message to your customer that links directly to your profile. Be Timely with Review RequestsCustomers are most likely to leave reviews when you are timely with your request. If a customer gets a review request a month after dining with you, they might not even really remember how they felt at the time. Be sure to send your review requests on the same day that the transaction took place, when your business is fresh in your customers mind. Dont Give Incentives for ReviewsLike most review sites, TripAdvisor does not allow incentives for reviews. Remember, TripAdvisor wants to maintain a space where reviews are authentic, and incentives can lead to bias. TripAdvisor has a dedicated team that looks out for suspicious reviews. If youre caught incentivizing reviews, the reviews will be marked as suspicious and your reviews will be removed. Your customers wrote reviews. Now what? Of course, the story isnt over when you get more reviews. Once you have reviews its important to respond to your reviews. Responding to reviews is an easy way to engage with your customers. In the case that you have an upset customer, it can be a great way for you to help solve a potential problem. Heres how you can respond to reviews on TripAdvisor:
Advertising on TripAdvisorTripAdvisor also offers paid advertising for businesses. There are two different ways you can pay to promote your business: TripAdvisor Premium and TripAdvisor ads. TripAdvisor PremiumTripAdvisor Premium is a feature available only for restaurants. Heres how the feature can make your restaurant look better to potential customers. StoryboardInstead of the static image that is included on a standard profile, TripAdvisor Premium gives you the option to include a moving storyboard. A gallery can be a great way to show off everything your business has to offer. Favorite ReviewDo you have a glowing review that perfectly describes what your business has to offer? With the TripAdvisor Premium feature, you can pick a Favorite Review which will be featured towards the top of your profile. Top 3 ReasonsThis feature allows you to select the Top 3 reasons why a customer would choose your restaurant. For a restaurant, this might be something like Elegant atmosphere or Fantastic service. This section appears between Overview and your TripAdvisor reviews. TripAdvisor Premium also offers you insights that allow you to compare your listings to your competitors. Youll be able to see your page views and your ranking compared to other restaurants in your area. TripAdvisor AdsJust like Google and Yelp, TripAdvisor also allows paid advertising. The advertisements go to targeted audiences who are looking for businesses that are similar to yours. TripAdvisor charges you every time someone clicks on your ad. Collect Reviews with BirdeyeBirdeye integrates with TripAdvisor and 150+ other review sites on the Internet. With Birdeye, you can collect, monitor, respond, and leverage reviews easily from your dashboard. |