What would best be described as a method of research involving moderated small discussion groups?
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Ask most laypeople to talk about market research and they are likely to skip over discussions about weighting, response fatigue, feasibility and conjoint analysis techniques and instead turn immediately to surveys and focus groups. Both are so ingrained in the public’s notion of what it means to study a market that exploration of additional research methodologies is rarely considered necessary by anyone other than professional market researchers. And between the two, the mighty focus group often surpasses the survey as the image most people conjure up when they are asked what “market research” means: don’t you visualize a group of people talking about a product when you stop and think about what market researchers do? In reality, however, focus groups are far more than the image many members of the general population picture in their heads. Yes, they might entail a group of 8-12 people talking a product with a moderator for an hour or two, but the specifics surrounding that discussion can (and do!) vary according to the type of business and research objective involved. Take a look at the different types of focus groups: Single Focus Group
Mini Focus Group
Two-Way Focus Group
Dual Moderator Focus Group
Dueling Moderator Focus Group
Respondent Moderator Focus Group
Remote Focus Group
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You might also wish to check out our free video, Keys to Screening Your Market Research Respondents, for additional tips on securing the best people for your research needs.Topics: market research process , marketing research What is focus group method of research?A focus group is a market research method that brings together 6-10 people in a room to provide feedback regarding a product, service, concept, or marketing campaign. A trained moderator leads a 30-90-minute discussion within the group that is designed to gather helpful information.
Which research methodology involves a facilitator interviewing a small group of people for an hour and a half up to three 3 hours?The FGD is an interview by a facilitator of a small group of people that normally lasts for an hour and a half up to three hours. The participants are selected because of their knowledge about the topic.
What is a mini focus group?In contrast to other types of focus groups, a mini focus group has only four or five respondents. A smaller group of people creates a more intimate environment for discussion and is particularly appropriate for sensitive issues.
What is an example of a focus group?A focus group is a small-group discussion guided by a trained leader. It is used to learn about opinions on a designated topic, and to guide future action. Examples: A focus group of parents of preschoolers meets to discuss child care needs.
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