Includes sales presentations, trade shows, and incentive programs

Includes sales presentations, trade shows, and incentive programs. a) direct and digital marketing b)

Question:

Includes sales presentations, trade shows, and incentive programs.
a) direct and digital marketing
b) sales promotion
c) personal selling
d) public relations
e) advertising

Answers

C) Personal selling

Explanation:

•Personal selling is a promotional selling method in which the salesman convince a potential buyer or customer to understand the merits of buying and using a product. It is a one-on-one selling strategy in which sales personnel must have good communication and interpersonal skills in other to win a buyer.

This system is adopted to develop good customer relationship.

•Public relations: Is a system put in place to manage information in an organization which could be government or private owned establishments or businesses.

•Sales Promotion: Are incentives directed at customers to encourage and motivated them buy a product or retain old customers. It is a tactic used to boost sales, tools employed includes coupons, contests, price slash offers, customer shows, etc.

•Direct and digital marketing: It is a form of marketing done digitally, it is done to support physical marketing, but it is fast gaining grounds in this dispensation due to the fast growing rate in the use of internet and social media. It involves the use of email, social media, blogs and websites etc.

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Two trends that i’ve noticed are the following: lifestyle trend of many people seeking fitnessgenerates a business opportunity of opening a gym. another trend is entertainment; popmusic is very popular which generates a business opportunity for record producers lookingto produce music that will sell

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Includes sales presentations, trade shows, and incentive programsThe buyer usually feels a greater need to listen and respondA sales force requires a longer-term commitmentMost expensive promotion tool4.Public RelationsBuilding good relations with the company’s various publics by obtaining favorablepublicity, building up a good corporate image, and handling or heading off unfavorablerumors, stories, and eventsIncludes press releases, sponsorships, events, and Web pagesThe message gets to buyers as news rather than as a sales-directed communication5.Direct MarketingDirect connections with carefully targeted individual consumers to both obtain animmediate response and cultivate lasting customer relationshipsIncludes catalogs, direct-response TV, kiosks, the Internet, mobile marketing, and moreLess public: The message is normally directed to a specific personImmediate and customized: Messages can be prepared very quickly and can be tailoredto appeal to specific consumersIt is interactive: It allows a dialogue between the marketing team and the consumer

The Need for Integrated Marketing CommunicationsCarefully integrating and coordinating the company’s many communications channels to deliverclear, consistent, and compelling message about the organization and its productsThe company’s goal should be to deliver a consistent and positive message to each contactIMC leads to a total marketing communications strategy aimed at building strong customerrelationships by showing how the company and its products can help customers solve theirproblemsPromotion Mix StrategiesThere are 2 basic promotion mix strategies:1.Push StrategyThe sales force and trade promotion are used to push the product through channelsThe producer promotes the product to channel members who in turn promote it to finalconsumersExample: John Deere’s sales force works with Lowe’s, Home Depot, independent dealers,and other channel members, who in turn push John Deere products to final consumers2.Pull StrategyA company spends a lot of money on consumer advertising and promotion to inducefinal consumers to buy the product, creating a demand vacuum that pulls the productthrough the channelExample: Unilever promotes its Axe grooming products directly to its young male targetmarket using TV and print ads, a brand website, its YouTube channel and Facebook page,and other channels. If the pull strategy is effective, consumers will demand the brandfrom retailers such as CVS, Walgreens, or Walmart, who will in turn demand it fromUnilever4 Important Decisions When Developing an Advertising Program1.Setting advertising objectives2.Setting the advertising budget3.Developing advertising strategy (message decisions and media decisions)4.Evaluating advertising campaignsSetting Advertising ObjectivesAdvertising objective:oA specific communication task to be accomplished with a specific target audience duringa specified period of timeo

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Which of the following is the first step in developing an effective communications and promotion program?

Which major promotion category uses catalogs direct mail e mail mobile marketing and social media?

Which type of promotions are targeted towards business customers?

Which of the following is one of the major promotion tools?