Facebook ad in review for days

So you’ve altered your ad to meet Facebook’s advertising policies and community standards but you still have a Facebook ad stuck in review. Or, maybe your ad already adheres to Facebook’s guidelines, but won’t get approved. Now is the time to try two techniques to get your ad(s) published.

Please Note: Ads that have been stuck in review for more than 24 hours are eligible for manual approval by Facebook support. Making changes to your ad will reset the time elapsed back to zero. If your ad has been stuck in review for over 24 hours, skip to “When All Else Fails”. Otherwise, try the following.

Troubleshooting a Facebook Ad Stuck In Review

Turn Off And On the Adset

Sometimes fixing the problem is as simple as turning it off and on again. In this case, you want to go into Facebook Ad Manager, select all the ads in your adset, and click pause. Afterwards, click them again and click resume.

Duplicate Your Ads

For this option you want to create a copy of your ad(s) and publish the copies. You may notice some of your ads being approved while others remain stuck in pending review.

When All Else Fails

Contacting Facebook support is the best option to try after 24 hours has passed. You will either get your ad approved or feedback on what you need to change. There are two options of contacting Facebook support: via chat or through a help center form.

Facebook Chat Support

To chat with a Facebook representative, go to the Facebook Business Support page. You will be presented with a menu from Facebook’s Online Help Center. Underneath this menu you will see a section entitled, “Still need help? Contact our support team.” Note that the chat option will only appear when a representative is available. A Facebook representative will be able to directly force review of all ads that have been stuck in review.

Help Center Form

The Help Center form is another way of contacting Facebook support. In order to fill out this form, you will need your Ad ID. You can locate your Ad Id within Facebook Ads Manager. To do so, first select your ad. Next, select the “Custom Columns” dropdown menu and click “Object Names and IDs” to find the Ad ID. The help center form will also ask you for a case number. If you have not contacted Facebook previously about these ads, enter “N/A”. Under notes, enter your Ad Account ID and ask for a review of all your ads.

One Final Note

There is nothing more frustrating than having your Facebook ad stuck in review. Thankfully, the advice provided in this article will help you troubleshoot this issue. Since there is always the possibility of having your ad stuck in review, it is better to start your ad campaign early than wait to the last minute. When all else fails, you can contact Facebook support to have your ads manually approved.

If you are seeing Facebook Ads taking ages to get approved, you're not alone. Some of my ads have taken more than 24 hours to get approved.

• I have requested the ads get reviewed in the account quality center, but they have been sitting "in review" for weeks.
• Everyone around me is experiencing super long review times! I've had it on a client account for a good long while now and it is sooooo frustrating!
• I have never had ads "in review" for almost 48 hours on a regular workday. Furthermore, the ads that are "in review" are super simple with just one ad set, one ad, and all the copy and creatives are some that I have been using several times before.

I assume it is a bug at first, but after some research and observation across multiple ad accounts, there are mainly 3 key reasons behind it:

1. Country: In regions such as United States and Australia, your ads tend to be approved within a few hours. However for the European region, your ads may be in review for more than 24 hours due to strict GDPR and consumer rights policies.
2. Audience: If you create ad set using Warm Audience (e.g. Custom or Lookalike audiences), your ads tend to be in review for longer as Facebook needs to process and ensure your data complies to the Facebook Ad Policies.
3. Ad Creative: Depending on your business niche, certain keywords, images or videos may be on the borderline which cannot be decided by Facebook AI, requiring a manual reviewer to take over the job.

If your Facebook Ads are stuck in review for a long time, here are some tactics you can use to speed up the review process:

1. Use Broad / Interest-based Targeting

As mentioned earlier, Warm Audience is one of the reasons behind long review time. What you can do is duplicate your ad set using Cold Audience such as Broad or Facebook's Detailed Targeting Options, and you'll find your ads get approved almost immediately. Remember not to include any Custom Audience exclusion e.g. Website Past Purchaser, else it won't make a difference.

2. Make Small Edit To Your Ad

Aside from sensitive keywords, sometimes your creative may trigger certain glitches which put your ad in review for up to a week. I once uploaded a short 5-second video (like a .GIF), and the ad just stick in review forever. Right after uploading a longer version of the video (~10 seconds), the ad went through within minutes. If you have experienced the same, consider making small edits on your ad text, image or video, and it may resolve the "in review" status shortly.

3. Contact Facebook Support

After you wait 48 hours but yet to receive approval, you may reach out to Meta Business Support which you usually appeal for rejected ad or incorrectly disabled accounts. The system automation gives you a chance to request approval. As long as it has been 48 hours, you should get instant approval provided that your ads are totally compliant.

If your Facebook Ad Account has been flagged for any violations of Facebook Ad Policies, your ads may take longer to be reviewed. In short, you should improve ad compliance track record.

Go to your Account Quality tab, select your ad account and you will see your policy violation records across 6 months.

Ensure your Facebook Ad Account is in good standing helps to safeguard your scaling campaigns without the worry of interruption or "incorrectly disabled" by any manual reviewers.

Are you constantly getting ad rejections or facing ad account restrictions on Facebook Ads? You wish it’s a mistake, but after appealing, what the reviewer team did was just keep asking you to take a look at Facebook's e-learning Blueprint module - But it doesn't change your fate!

After months of intensive researches, I managed to narrow down the key actions that pulls the trigger for ad rejection and account restriction. I'll be sharing my research in my first E-Book - The Ultimate Guide In Mastering Ad Policy

Why has my Facebook ad been in review for so long?

If your Facebook Ad Account has been flagged for any violations of Facebook Ad Policies, your ads may take longer to be reviewed. In short, you should improve ad compliance track record. Go to your Account Quality tab, select your ad account and you will see your policy violation records across 6 months.

Why is Facebook ad taking long to publish?

Your ad is still in review According to Facebook, Most ads are reviewed within 24 hours, although in some cases it may take longer. The ad platform clarifies longer review times if you've recently made changes to targeting, creative, optimization, or billing.

What does it mean when Facebook says I can t advertise for 30 days?

Your Facebook ad account was restricted because Facebook did not accept too many ads you put up. Facebook will restrict your account if you repeatedly violate Facebook's policies because of too many rejected ads. Moreover, violating Facebook's policies can be difficult to manage.