2023 Ford Maverick ordering
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Sep 20, 2022 at 5:05pm ET If you haven’t placed your order for the 2023 Ford Maverick, you might be out of luck. The order banks that reopened last Thursday are already closing again. The automaker informed Motor1.com that it’s telling dealers that they have to stop taking Maverick Hybrid orders by the end of the day today. Those wanting the EcoBoost pickup have until the end of the day tomorrow before those order books close. Ford initially closed the order books for the pickup truck in January of this year due to high demand. The intervening months haven’t dampened it, with Ford being forced to close them in less than a week. The truck remains a popular Ford vehicle, with 48,648 sold through August, bringing many new customers to the brand. Gallery: 2023 Ford Maverick TremorOver 60 percent of Maverick buyers are new to the automaker, while over 80 percent have never owned a truck. Even the Maverick Hybrid is drawing in customers, with nearly 70 percent of buyers being new to Ford. The truck is a quick seller, turning almost as quickly as the Bronco. Ford had a lot of interest in the small, affordable pickup before sales even began, receiving 100,000 reservations by September 2021. Those who haven’t placed a Maverick order with the company by the deadlines will have difficulty finding them in showrooms. Dealers will have limited stock available for purchase, with the automakers focusing on building customer orders. Catch The Latest Maverick News: The Ford Maverick is one of the automaker’s newest vehicles, slotting below the Ranger in the lineup. The truck made waves for its standard hybrid powertrain and low starting price, making it a good vehicle for younger, adventurous drivers. The 2022 Maverick starts at $22,490 (price includes the $1,495 destination charge). Ford also recently expanded the Maverick lineup with the new Tremor trim, revealing the pickup for the 2023 model year on August 1. The Maverick Tremor is visually distinct from others in the lineup, receiving a new grille and blacked-out Ford badges. The automaker also revised the suspension setup, fitting in new shocks and springs on both axles, giving the truck a more rugged appearance that customers will love. Source: Ford
Automotive EditorBased out of the Washington, D.C. area, Joel Patel is an automotive journalist that hails from Northern Virginia. His work has been featured on various automotive outlets, including Autoweek, Digital Trends, and Autoblog. When not writing about cars, Joel enjoys trying new foods, wrenching on his car, and watching horror movies. Follow On: Twitter , Automotive Editor - September 22, 2022  After opening up the order books for the 2023 Ford Maverick on September 15th, Ford is now closing them after roughly a week. The news comes from Ford Authority who spoke with unnamed sources that are familiar with Ford’s plans. While the outlet doesn’t provide a specific date for when the order books for the 2023 Maverick will close, consumers better act quickly. According to a post on the Maverick Truck Club forum by user 93nighthawk, Ford closed order for the 2023 Maverick Hybrid on September 20, while order books for the Maverick with the turbocharged EcoBoost engine will close on September 21. The post is a screenshot of a document that looks like it came directly from Ford, which cites incredibly strong demand for the small pickup truck. Dealers will still be able to submit orders for a 2023 Maverick. For consumers that missed out on ordering a 2023 model, purchasing one from a dealership will be the best option to get a new Maverick. In addition to strong demand for the Maverick, Ford is struggling with supply chain issues and fulfilling orders for the 2022 model year. So, instead of continuing to accept more orders and falling even further behind, the automaker has decided to stop accepting orders for the 2023 Maverick after roughly a week. We’re not sure why Ford opened orders for the 2023 Maverick if it knew it was so behind with fulfilling 2022 model year orders. Earlier this week, we learned that Ford would be compensating customers with 2022 Maverick orders that weren’t built. The American automaker will be offering affected customers with a discount of up to $2,750 off the price of a 2023 Maverick. The incentive is called the 2023 Model Year Maverick Transition Customer Satisfaction Private Offer Program and provide customers with up to $2,750 for customers with an order for a 2022 Maverick Hybrid. Customers with an order for a 2022 Maverick EcoBoost will get an offer of $1,750 toward a 2023 Maverick EcoBoost or Maverick Hybrid. In order to take advantage of the discount, customers have to put in an order for a replacement Maverick by October 31, 2022. For 2023, the Maverick is getting a new Black Appearance Package and a new Tremor Off-Road Package. Find Out More About the Ford Maverick
Joel Patel, Automotive Editor Based out of the Washington, D.C. area, Joel Patel is an automotive journalist that hails from Northern Virginia. His work has been featured on various automotive outlets, including Autoweek, Digital Trends, and Autoblog. When not writing about cars, Joel enjoys trying new foods, wrenching on his car, and watching horror movies. Follow On: Twitter Related Articles
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