Collectivists: more likely to put a person into context
-- an adherent of the practice or principle of giving a group priority over each individual in it.
Individualists: tend to focus on the person
an advocate of a social theory favoring freedom of action for individuals over collective or state control.
-- Not that they don't experience dissonance, more or less
C: groups, environment, in-group, out-group
- Because they see interdependency, art = more
environment based, smaller people
- Not as much dissonance because there's more reliance on environmental, context reasons [more likely to do things because the people around them tell them to do it]
- Behavior is determined by culture, sense of self is more dependent on people around them
I: independent, moving through the environment
- Art = more person or thing based, independent from environment
- More dissonance because we can "only blame ourselves" for an action, affects
behavior more
- Sense of self is more independent or self-reliant
cognitive consistency may only be relevant to individualist cultures. Collectivist cultures don't have a need for attitudes and actions to line up and, therefore, do not suffer as greatly from cognitive consistency.
Collectivist: have a social-self and own-self, thus behave differently is OK, no dissonance [dissonance doesn't necessarily make them action-oriented like us [western cultures, individualists], and they are less likely to perceive dissonance]
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