Top 10 of oldest nippers brand in the world năm 2024

Creating a better world starts with building stronger communities, and we believe we have an important part to play in those efforts. We look to partner with charities, community groups and organisations that are already doing amazing work in this space and are connected to things close to our hearts, like environmental sustainability, surf and swim culture. Through our efforts, we hope to build a better tomorrow, one step at a time.

ONEWAVE

We’re proud to be partners of OneWave, a non-profit surf community with a life-changing mission of raising mental health awareness through a simple recipe: saltwater therapy, surfing and fluro. Every week, OneWave hosts Fluro Fridays at beaches across the world, providing an opportunity for the community to come together for a surf and share personal stories in an “anti-bad vibes” environment.

OneWave’s efforts extend beyond the waves into offices and classrooms where they run “Free the Funk” programs. Our sponsorship helps bring this to local Bondi schools so young kids can learn tips and tools to help keep their heads - and their mates' heads - in tip-top shape. You’ll see us involved in other exciting events and initiatives with OneWave throughout the year, like their 10th Birthday celebrations in March 2023.

TRANSITION BONDI

Will & Co also supports local community group Transition Bondi, which recycles coffee husks from our micro-roasting process at our Bondi HQ. These husks are composted and used in a community garden bed, where foods grown for locals to enjoy.

BONDI PENGUINS & SURF CLUBS

The ocean – Bondi Beach especially – is a big part of who we are. Not just for our proximity to it, but for the special way it connects our local community. We’re a proud sponsor of Bondi Penguins, a local social swim group that gets together every Wednesday morning from October to May for ‘ins and outs’ (swim/run sprints) at North Bondi, followed by coffee at Porch & Parlour.

We also sponsor the oldest surf club in the world – the Bondi Surf Club – and support their Nipper program (we were Nippers once upon a time, too!). Most recently, we also joined on as sponsors of the North Bondi Surf Club.

Let me introduce you to the Spitalfields Nippers of 1912 as photographed by Horace Warner. Although the origin of these pictures is an enigma, these frisky nippers of a century ago require no introduction or explanation, because they assert themselves as the mettlesome inhabitants of their territory.

Geographically, they are creatures of the secret byways, alleys and yards that lace the neighbourhood. Imaginatively, theirs is a discrete society independent of adults, in which they are resourceful and sufficient, doing their own washing, chopping wood, nursing babies and even making money by cleaning windows and running errands.

A few nippers may be swaggering for the camera, but most are preoccupied with their own all-consuming world, and look askance at us without assuming the playful, clownish faces that adults expect today. These nippers have not been trained to fawn by innumerable snaps as contemporary children are, and consequently they have a presence and authority beyond our expectation of their years.

Little is known of Horace Warner and nothing is known of his relationship to the nippers. Only thirty of these pictures survive, out of two hundred and forty that he took, tantalising the viewer today as rare visions of the lost tribe of Spitalfields Nippers. They may look like paupers, and the original usage of them to accompany the annual reports of the charitable Bedford Institute, Quaker St, Spitalfields, may have been as illustrations of poverty – but that is not the sum total of these beguiling photographs, because they exist as spirited images of something much more subtle and compelling, the elusive drama of childhood itself.

Plenty of high-end fashion houses have entered the market in the last few decades. And while some have since left the stage, there are a handful of fashion houses that have a long history and heritage. We’ve compiled a list of the Top 10.

10. YVES SAINT LAURENT

Founded in 1961 by Yves Saint Laurent, the French luxury fashion house is in tenth place on our list of the world’s oldest luxury brands. Only five years after launching his brand, Yves Saint Laurent introduced his famous ‘le Smoking’. Other iconic items include the sheer blouse and the jumpsuit.

YSL was recently renamed Saint Laurent and is now owned by Kering. Its creative director is Anthony Vaccarello. The brand markets women and men’s ready-to-wear products, leather goods, shoes, and jewelry.

9. VALENTINO

For ninth place we are travelling to Rome, Italy, where fashion house Valentino was founded in 1960 by Valentino Garavani. The luxury brand quickly earned a reputation for its red dresses – in a shade that would become known as Valentino Red. Valentino made his international debut in 1962 and his clientele included many famous artists and members of the elite. Alongside his red dresses, Valentino’s Rockstud shoes and studded bags also achieved iconic status over the time.

Valentino is a part of the Valentino Fashion Group and is headquartered in Milan. Pier Paolo Piccioli has been its creative director since October 2008. The brand markets women’s haute couture and ready-to-wear products, leather goods, watches and jewelry.

8. GIVENCHY

The French luxury fashion and perfume house Givenchy occupies eighth place on our list of the world’s oldest luxury brands. Founded in 1952 by designer Hubert de Givenchy, the brand is a member of Chambre Syndicale de la Haute Couture et du Pret-a-Porter.

Givenchy focuses on cool fashion with a chic vibe. The Bettina blouse is iconic, as is the Nightingale bag, the Pandora bag, the Antigona bag and the Rottweiler print. Ricardo Tisci has been Givenchy’s creative director since 2005. The brand markets haute couture clothing, accessories, perfumes and cosmetics.

7. DIOR

Dior made it to seventh place in our ranking. The French luxury goods company was founded in 1946 by Christian Dior. With his first collection, the iconic French designer introduced the world to the New Look: a very feminine line, with a narrow waist and knee-length skirts. The brand is famous for its iconic handbags like the Lady Dior.

The House of Dior is controlled and chaired by French businessman Bernard Arnault, who also heads the world’s largest luxury group LVMH. Its creative director is Maria Grazia Chiuri. The company designs and retails haute couture, ready-to-wear, leather goods, fashion accessories, footwear, jewelry, timepieces, fragrances, make-up and skincare products.

6. NINA RICCI

The haute couture house of Nina Ricci ranks sixth on our list and was founded in 1932 by Maria Nina Ricci and her son Robert in Paris. The brand’s designs are very simplistic, yet very feminine, refined and romantic. Nina Ricci’s name is most well-known for iconic perfumes like L’air du Temps.

Today, the brand’s fashion empire is owned by Spanish beauty and fashion group Puig. With its creative director Guillaume Henry, the luxury brand markets fashion, cosmetics and perfumes.

5. PRADA

Prada is ranked fifth in our list of the world’s oldest luxury brands. Mario Prada founded the house of Prada in 1913 and started his business by only selling leather goods. He originally sold English leather goods, before the brand started to produce its own leather items made from the iconic Saffiano material.

The house of Prada is known today for iconic pieces like the Saffiano Lux tote and the Nylon backpack. Besides leather goods, the Italian luxury brand specializes in travel accessories, shoes, ready-to-wear, perfumes and accessories.

4. CHANEL

Chanel made it to fourth place in our ranking. The French luxury brand was founded by Gabrielle Coco Chanel in 1909. She started her business with hat making, but soon branched out into making comfortable clothing for women – a real revolution at the time. In fact, all of Chanel’s designs were revolutionary and timeless. The most iconic items are the Chanel Classic Flap bag and the Chanel tweed jacket.

Chanel is privately owned today by Alain and Gérard Wertheimer, the grandsons of Pierre Wertheimer, who was an early business partner of Gabrielle Chanel. The high fashion house specializes in haute couture and ready-to-wear products, luxury goods and fashion accessories.

3. LANVIN

Lanvin is a French high fashion house that was founded by Jeanne Lanvin in 1889, meaning it places third in our ranking. In the beginning, Lanvin mainly produced dresses for mothers and daughters. After a while, menswear, lingerie and fur were added to the collection. Lanvin was the first fashion house where the entire family could shop.

Since 2001, Shaw-Lan Wang, a Taiwanese media magnate, owns the high fashion brand. Its creative director is Bouchra Jarrar. The brand markets women and men’s apparel, accessories, perfumes and jewelry.

2. LOUIS VUITTON

Louis Vuitton ranks second place in our list of the world’s oldest luxury brands. The French fashion house was founded in 1854 by Louis Vuitton. The French designer started his business with trunks made from canvas bearing the brand’s iconic monogram print. After a while, he introduced the first Louis Vuitton bag, a big weekend bag called the Keepall. Soon after, he released a smaller version of the Keepall: the iconic Speedy. Many famous bags followed, such as the Alma and the Neverfull.

Louis Vuitton is owned by the world’s largest luxury group LVMH. Its creative director is Nicolas Ghesquiere. The label’s LV monogram appears on most of its products, ranging from luxury trunks and leather goods to ready-to-wear, shoes, watches, jewelry and accessories.

1. HERMÈS

And the winner is... Hermès! The French fashion house is the world’s oldest luxury brand still in operation today. It was established in 1837 by Thierry Hermès. The designer originally produced saddles and other equestrian supplies. The first unofficial Hermès bag, which was purely designed as an addition to their riding supplies, was advertised for carrying saddles. Many bags followed, with the exclusive Kelly and Birkin bags being their most successful and iconic products.

Hermès is famous for its logo featuring a Duc carriage and horse. Nadège Vanhee-Cybulski is the brand’s creative director. The luxury fashion brand specializes in leather, lifestyle accessories, home furnishings, perfumery, jewelry, watches and ready-to-wear.

Behind the scenes: 50 years in fashion logistics

Fashion is the definition of a fast-moving industry. Lead times, accuracy, availability and reliability are all of critical importance. Supply chains are long and complex – a result of moving manufacturing to lower-cost countries. Through more than 50 years as a logistics partner to the fashion industry, DHL has provided the speedy response, excellent quality and convenient delivery this business demands, which is especially important in the era of multiple sales channels and online retail.

Who created Nipper?

Francis Barraud painting Nipper the dog, reflecting the Gramophone disk version. Barraud took the work to Edison's competition, the Gramophone Co. They offered to buy the painting, if Barraud would rework the image to show Gramophone disks instead of cylinders.

What is the history of the Nipper?

Nipper (1884 – September 1895), also known as the RCA Victor dog, was a dog from Bristol, England. Bred as a terrier mix, he served as the model for a 1898 painting by British painter Francis Barraud titled His Master's Voice.

What breed was Nipper?

The discussion has even found its way into the pages of the New Yorker and the website of the American Kennel Club, and many now agree that Nipper was actually a mixed-breed made up of the stately fox terrier and the charming bull terrier.

When did RCA start using Nipper?

In 1929, “His Master's Voice” trademark was acquired by the Radio Corporation of America. It was the first appearance of a RCA dog “mascot”. The iconic image of the RCA dog “Nipper” became part of the long heritage of the RCA brand and an international symbol of quality and excellence.