There is a standard salary for social media professionals to make across industries
Are you looking to hire a social media manager for your agency? Show
Or researching what salary you need to pay to a social media manager for your up-and-coming business? You’ve landed on the right page. According to the latest social media statistics, 4.20 billion people use social media. Given the abundance of users and the ever-evolving nature of social media, social media managers are in great demand. In this blog, we’ll discuss some important questions about evaluating social media manager salary as you begin your recruitment process. This will include determining the competitive salary for the role and its variation with qualifications, skills, time in the industry, company size, and location. Armed with this information, you will be able to set a budget for the position and attract a candidate well-suited for the role. To begin, let’s discuss the responsibilities of a social media manager along with the qualities and skills they should possess. What Does a Social Media Manager do?Social media managers create as well as maintain brand promotions, marketing campaigns, and company presence across different social media platforms. They also know the best social media metrics to focus on while calculating results. Additionally, their job also includes analyzing competitors, industry trends, and audiences of the product/brand/company. The role is a fast-paced one and includes several tasks per day. Below, we give you a detailed breakdown of the responsibilities of a social media manager to help you find the best candidate. Key Responsibilities for the RoleThe responsibilities of a social media manager can be divided into three categories:
1. ManageA social media manager has to manage different tasks on a daily basis. The most common ones are: Strategy
Content
Social Media Channels
Social Media Communities on Different Channels
Team Members
Campaigns
Reporting
Budget
2. SupportA Social Media Manager needs to support and help both the junior and senior members of the social media team. 3. CollaborateSocial media managers need to work with external and internal stakeholders:
For social media managers working in an agency, the tasks could also include supporting clients in different time zones, compiling routine reports, and carrying out client research in different industries. They also would have to set and achieve social media KPIs (Key Performance Indicators) and lead client onboarding meetings. Regular performance updates and real-time client-relationship management could also fall into their kitty of tasks. The Qualities to Look forApart from deciding the responsibilities of a social media manager, you must also consider the qualities you are looking for in the right candidate. These soft skills differentiate an efficient social media manager from an average one. You may have to pay a higher salary for these skills, but you will definitely get an increased return on your investment. A good and competent social media manager must:
Which Skills to Look forNow that we have the responsibilities and qualities sorted, it is also important to know the skills to look for in a social media manager. The right person should possess a majority of the below-mentioned skills:
Some other skills that make a great social media manager are fine-tuned research, writing, SEO knowledge, and visual intelligence. The Experience they Should haveAnother thing to consider when hiring a social media manager is the kind of experience you want for this role. As an agency, you may want to look for someone who has experience managing multiple clients simultaneously. Here are a few examples of requited experience we pulled from some job postings looking for experienced social media managers:
The Average Salary for Social Media ManagerAccording to Indeed.com, the average base salary for a social media manager is $47,774 per year in the US. As for monthly salary, the average salary for a social media manager per month is $3,382 in the United States. As per LinkedIn, social media managers in the US enjoy a base salary of $50,000 per year (range $31K – $85K). This is based on 2,581 salaries submitted by LinkedIn members who work as social media managers in the US. Some further insights into the salary of a social media manager in the US based on their education level and field of study: Also, check the below image to understand the impact of high-paying skills and qualifications on the salary of social media managers in the US. According to Indeed.com, 44% of social media managers in the US opine that their salaries are sufficient for supporting their lifestyle in their respective locations. Social Media Manager Salary by Years of ExperienceIrrespective of the industry, employers can expect to pay lower salaries to entry-level social media managers with zero to minimal experience. As per LinkedIn, social media managers with less than 1 year of experience have a base salary of $40,000 per year in the US. In contrast, social media managers with an experience of 6-14 years and beyond have a base salary of $70,000 per year in the US. The Highest Paying Cities for Social Media Managers in the USWhile deciding the salary of the social media manager for your company in the US, it is important to know the social media manager salary by cities. Have a look at the table below depicting the highest-paying cities for a social media manager in the United States. How the Size of Your Agency Impacts the Salary of a Social Media Manager?If you take a look at the present scenario, the salary for social media managers tends to increase with the increase in company size. Take a look at the image below to understand better. The information in the image gives you a fair idea of the salary offered varying by the company size. This will make it easier for you to determine your social media manager’s salary. The number of years you have been in business, the number of people in your marketing team, and the general health of your business are also important parameters to consider while deciding the salary. Wrapping it Up By now we have established one thing – the salary of social media managers differs based on education, location, experience, skills, and company size. So, take these factors into account while determining the salary for a social media manager for your business. Also remember to pick a salary that aligns with your company’s overall financial structure while deciding the final salary figures. Now that you have got this part down, it is time to find your perfect social media manager! All of us are well aware of the benefits of social media marketing, and to find the best talent out there is only half the battle won. Another important aspect to social media marketing is using a robust tool that can ease your social media marketing efforts. SocialPilot is one such tool. Book a demo today to know how we can help you with your business goals. What is the highest paying job in social media?Entrepreneur – Social Media Consultant. Salary Range: $35,000 - $175,000 and up. ... . Vice President of Communications. Salary Range: $100,000 - $150,000. ... . Public Relations Manager. ... . Marketing Communications Manager. ... . Search Engine Optimization (SEO) Specialist. ... . Content Manager. ... . Marketing Consultant. ... . Online Community Manager.. How much is social media manager in Philippines?What can I earn as a Social Media Manager? The average monthly salary for Social Media Manager jobs in the Philippines ranges from PHP 29,000 to PHP 39,000.
Is social media a good career?Building a career in social media could be an excellent choice for professionals in marketing, or who are interested in the field. There's great job security to be had for social media professionals since digital marketing and a social media presence are such critical needs for businesses.
What skills does a social media specialist need?9 skills every social media manager must have. Communication. ... . Writing. ... . Creativity. ... . Efficiency & top-notch organization. ... . Traditional & digital marketing. ... . Customer care. ... . Making connections. ... . Agility.. |