Brick and mortar stores là gì năm 2024

Brick and Mortar là gì, đây là một khái niệm khá mới lạ với nhiều người kinh doanh, mua bán hàng hóa hiện nay. Hình thức này có những ưu điểm và nhược điểm gì? Để hiểu rõ hơn bạn có thể tham khảo bài viết sau đây để được làm rõ Brick and Mortar là gì và có ưu điểm, nhược điểm gì nhé!

Brick and Mortar là thuật ngữ dùng để chỉ những doanh nghiệp bán hàng, cung cấp các sản phẩm dịch vụ mà người dùng có thể đến trải nghiệm, trao đổi, đánh giá sản phẩm với bên bán ở chính những cơ sở, cửa hàng hay văn phòng của bên bán.

Brick and Mortar là gì?

Hiện nay thì những doanh nghiệp trực tuyến, sau khi phát triển ổn định thì có thể mở cửa hàng Brick and Mortar để khách hàng đến đánh giá, trải nghiệm. Đồng thời thì những doanh nghiệp theo B&M có thể thu hẹp mô hình bán hàng để chuyển qua kinh doanh trực tuyến.

Với sự phát triển của mạng internet thì hình thức kinh doanh trực tuyến ngày càng phổ biến, mô hình Brick and Mortar này càng thu hẹp nhiều hơn. Nhưng cũng có nhiều doanh nghiệp tiến hành tích hợp cả kinh doanh truyền thống tích hợp với bán hàng trực tuyến để có thể tăng doanh thu của doanh nghiệp.

Ví dụ về các mô hình Brick and Mortar là các quán cà phê, cây xăng dầu, cửa hàng tạp hóa hay quần áo,…

Mặc dù chịu nhiều chi phí khi tiến hành mở mô hình kinh doanh Brick and Mortar, nhưng hiện nay thì mô hình kinh doanh này đem đến nhiều lợi nhuận hơn nhiều so với kinh doanh online. Người tiêu dùng vẫn muốn trải nghiệm thực tế tại cửa hàng hơn so với mua bán trực tuyến. Để hiểu rõ hơn về mô hình này, cùng tìm hiểu ưu điểm và nhược điểm ngay dưới đây nhé!

2. Ưu điểm của Brick and Mortar

Với mô hình kinh doanh Brick and Mortar, thì người mua hàng có thể đến trực tiếp của hàng để tiến hành xem xét, đánh giá, mua bán. Nếu như có thắc mắc có thể hỏi trực tiếp và được giải đáp ngay mà không cần chờ đợi như trong kinh doanh trực tuyến. Chính nhờ vậy mà trải nghiệm của khách hàng sẽ tốt hơn, từ đó có thể tăng doanh thu của doanh nghiệp.

Ví dụ như là những cửa hàng điện thoại, trang sức, khách hàng có thể sử dụng thử, có thắc mắc hay cần hỗ trợ có thể hỏi nhân viên ngay và luôn.

Với hình thức Brick and Mortar thì chủ doanh nghiệp có thể tăng các trải nghiệm của khách hàng bằng cách trang trí cửa hàng đẹp mắt, có nhân vien hướng dẫn nhiệt tình trong giải đáp, hỗ trợ.

Với các khách hàng lớn tuổi thì hình thức bán hàng Brick and Mortar – truyền thống sẽ được yêu thích và ưa chuộng hơn. Khách hàng sẽ dễ dàng trong kiểm tra, lựa chọn và hỏi đáp ngay khi cần.

Ưu điểm của Brick and Mortar có thể dễ dàng thỏa mãn khách hàng

Brick and Mortar có những ưu điểm nổi bật trên, bạn hãy tìm hiểu thêm về cách kinh doanh này hay các cách kinh doanh nổi bật hiện nay, các hình thức đầu tư tài chính khác để chuẩn bị cho mình đầy đủ nhằm tham gia thị trường đầu tư tài chính kinh doanh nhé!

3. Nhược điểm của Brick and Mortar

Bên cạnh như ưu điểm nổi bật đó thì Brick and Mortar cũng có những nhược điểm mà chúng ta cần chú ý.

• Một nhược điểm rất lớn của hình thức Brick and Mortar đó là hình thức này sẽ tốn rất nhiều chi phí hơn rất nhiều so với kinh doanh trực tuyến. Người kinh doanh sẽ phải chịu các chi phí về cửa hàng, nhân viên, điện nước, bảo trì cùng cơ sở vật chất liên quan. Ngoài ra còn có các rủi ro tiềm ẩn như trộm cắp, cháy nổ,… Chính những này khiến cho chi phí kinh doanh B&M thêm tăng cao và sản phẩm bán ra cũng sẽ đắt hơn so với bán hàng trực tuyến. Với những cửa hàng còn kèm theo phục vụ cafe, nước, trà, đồ ăn đồ uống sẽ có các chi phí này được tính vào giá thành sản phẩm, dịch vụ.
• Hiện nay chính sự bận rộn nên hình thức kinh doanh Brick and Mortar sẽ bị hạn chế do người dùng muốn tiết kiệm thời gian trong việc chờ đợi hay đi lại mua đồ. Họ ưa chuộng mua sắm trực tuyến vì nhanh chóng và không cần chờ đợi, xếp hàng hay di chuyển.

Trên đây là những ưu điểm và nhược điểm của Brick and Mortar. Bạn có thể tham khảo thêm chi tiết về vị thế kinh doanh của hình thức này cũng như những hình thức kinh doanh đang phổ biến hiện nay ở https://toptradingforex.com/ nhé!

Bài đăng được tổng hợp thông tin từ mạng xã hội theo các quan điểm cá nhân, các thông tin có thể không hoàn toàn chính xác, bạn đọc tự chịu trách nhiệm với các quyết định giao dịch và đầu tư!

From Wikipedia, the free encyclopedia

Bricks and mortar retail shops on Marylebone High Street, London

Brick and mortar (or B&M) is an organization or business with a physical presence in a building or other structure. The term brick-and-mortar business is often used to refer to a company that possesses or leases retail shops, factory production facilities, or warehouses for its operations. More specifically, in the jargon of e-commerce businesses in the 2000s, brick-and-mortar businesses are companies that have a physical presence (e.g., a retail shop in a building) and offer face-to-face customer experiences.

This term is usually used to contrast with a transitory business or an Internet-only presence, such as fully online shops, which have no physical presence for shoppers to visit, talk with staff in person, touch and handle products, or buy from the firm in person. However, such online businesses normally have non-public physical facilities from which they either run business operations (e.g., the company headquarters and back office facilities), and/or warehouses for storing and distributing products. Concerns such as foot traffic, storefront visibility, and appealing interior design apply to brick-and-mortar businesses rather than online ones. An online-only business needs to have an attractive, well-designed website, a reliable e-commerce system for payment, a good delivery or shipping service, and effective online marketing tactics to drive web traffic to the site. Governments are also adopting e-government approaches, which is the use of online services for citizens to enable them to fill out government forms, pay tax bills, and register for government programs online; these services aim to cut bricks-and-mortar costs (building leasing/purchase and staff costs) and improve services to citizens (by offering 24/7 access to information and services).

Etymology[edit]

The name is a metonym derived from the traditional building materials associated with physical buildings: bricks and mortar, however, it is applicable to all stores with a physical storefront, not just those built out of bricks and mortar. The term was originally used by 19th century American novelist Herman Melville in the book Moby Dick (chapter 96). The term brick-and-mortar businesses is also a retronym, in that most shops had a physical presence before the advent of the Internet. The term is also applicable in a pre-Internet era, when contrasting businesses with physical retail presence with those that operated strictly in an order-by-mail capacity pre-Internet.

History[edit]

The Galanterie-, Kurz- und Spielwaren-Laden store in Uetersen, Germany in 1901

The history of brick-and-mortar businesses cannot be dated precisely, but it existed in the earliest vendor stalls in the first towns (as early as 7500 BC), where merchants brought their agricultural produce, clay pots and handmade clothing to sell in a village market. Bricks and mortar businesses remain important in the 2010s, though many shops and services, ranging from consumer electronics shops to clothing shops and even grocery shops have begun offering online shopping. This physical presence, either of a retail shop, a customer service location with staff, where clients can go in person to ask questions about a product or service, or a service center or repair facility where customers can bring their products, has played a crucial role in providing goods and services to consumers throughout history.

A fruit stand at a village market in Afghanistan.

All large retailers in the 19th and the early to mid-20th century started off with a smaller brick-and-mortar presence, which increased as the businesses grew. A prime example of this is McDonald's, a company that started with one small restaurant and now has nearly 36,000 restaurants in over 120 countries and plans to grow further; this shows the importance of having a physical presence. For many small businesses, their business model is mostly limited to a bricks and mortar model, such as a diner restaurant or a dry cleaning service. Nevertheless, even service-based businesses can use websites and "apps" to reach new customers or improve their services. For example, a dry cleaning service could use a website to let customers know of the hours and location(s) of their bricks and mortar stores.

Decline[edit]

Netflix, an online movie streaming website founded in 1997, is an example of how an online business has affected a B&M businesses such as video rental stores. After Netflix and similar companies became popular, traditional DVD rental stores such as Blockbuster LLC went out of business. Customers preferred to be able to instantly watch movies and TV shows using "streaming", without having to go to a physical rental store to rent a DVD, and then return to the store to give the DVD back. "The rapid rise of online film streaming offered by the likes of Lovefilm and Netflix made Blockbuster's video and DVD [rental] business model practically obsolete.'

There has been an increase in online retailers in the 2000s, as people are using e-commerce (online sales) to fulfill basic needs ranging from grocery shopping to book purchases. Sales through mobile devices such as tablet computers and smartphones have also risen in the 2000s: "While total online sales rose 18% year-on-year in December to £11.1 [B], according to the latest figures [January 2014] from e-tail industry body IMRG and advisory firm Capgemini, sales via mobile devices doubled to £3 [B].'

The increase in households where both adults work outside the home, combined with the convenience of shopping for and buying products and services online, has decreased the number of customers going to retail outlets, as consumers can access the same information about products and services without paying for gas, parking and other costs, thus saving them time and money. "Today’s consumers lead busy lives and [Bricks and Mortar] shopping takes time. Often it is a [challenging] task. Consumers find researching and shopping on the Web far more convenient than brick-and-mortar visits." Brick and mortar businesses are not limited to having a physical presence only, they may also have an online presence such as Tesco, who offer an online grocery service as well as a brick-and-mortar retail presence.

Benefits[edit]

Bricks and mortar retail shops along the Fredrikinkatu street in the center of Helsinki, Finland

The presence of brick-and-mortar establishments may bring many benefits to businesses;

Customer service: face-to-face customer service can be a big contributor into increasing sales of a business and improving customer satisfaction. When customers can take a product back to the store to ask staff questions or help them learn to use it, it can make customers feel more satisfied with their purchase. Research has shown that 86% of customers will pay more for a product if they have received great customer service. Face-to-face interaction: Many consumers prefer to be able to touch products, and experience and test them out before they buy. This is often attributed to Baby Boomers, older Generation X customers and the elderly being used to a more traditional in-person approach when it comes to shopping and preferring to have a demonstration of products or services, especially when buying new technology . Other studies show, given equal prices, a 90% preference for the in-person shopping experience, including among teens, who combine social interaction with shopping. On the other hand, many of these consumers engage in showrooming: trying on clothes or otherwise examining merchandise in-store, and then buying online at cheaper prices.

• Trust: Online commerce presents an increased risk of internet fraud, and thus some consumers may be averse to it.

Drawbacks[edit]

The brick-and-mortar approach also has various drawbacks.

New businesses and fixed costs[edit]

Fixed costs are a serious challenge for B&M businesses. Fixed costs are payments that a business has to make for elements such as rent of a store and monthly payments for services such as a security alarm. Fixed costs stay the same for a business even if it ramps up its operations or winds down its operations during a slow period. In contrast, variable costs change as a business ramps its operations up or down. Variable costs include wages (for employees paid by the hour) and electricity for operating machinery used by the business during its operating hours. If a business increases its hours of operation, its hourly wages and electricity bill will rise, but its rent and security alarm costs will stay the same (assuming that the business does not add additional locations). Start-up companies and other small businesses typically find it hard to pay all of the fixed costs that are part of their venture. Research shows that 70% of new start up businesses fail within the first 10 years.

Inconvenient for customers with busy lifestyles[edit]

People have busier lifestyles in the 2010s, with more families having both adults working, and therefore they find it harder to find the time to physically go and shop at stores and services. As well, in many cities traffic jams and congestion on roads have made it more stressful and time-consuming to drive to physical locations to shop. Online shopping and online services, which consumers can access from an Internet-connected laptop or smartphone are more convenient for these people.

Expensive and luxury products[edit]

B&M increases the fixed cost for any business, therefore the products sold in physical shops tend to be more expensive compared to online shops. For stores selling expensive products or services in a B&M format, customers expect beautiful window displays, fine decorating in the establishment and well-dressed salespeople who earn high commission on their sales. Some high-end hair salons and luxury car stores even offer conveniences such as free espresso and bottled water, all of which add to the overhead of selling these products and services. Online shops, even those for luxury goods, do not have to pay for high-end retail stores and salespeople. Nevertheless, high-end online stores typically incur higher costs for their online presence, because they need to have leading edge Web 2.0 functions on their website, a professionally designed site, and in some cases, staff available to respond to phone calls, e-mails and online "chat" questions.

Wider stock availability online[edit]

Products may be out stock in relatively small brick-and-mortar retail stores and due to limited space in small business retail stores, these establishments may only be able to carry a few types of each product. Online shops are able to have a huge amount of stock in numerous large warehouses (e.g., Amazon.com has warehouses in numerous locations from which it ships its products) which it can quickly ship out. An online store may be able to order up products from a large number of geographically dispersed warehouses, even warehouses owned and operated by third parties (e.g., smaller companies), which are connected to the large company via the Internet.

Queues[edit]

Queues (lineups and waiting rooms) are part and parcel of B&M retail businesses, due to physical constraints and the limitations on how many staff the business can afford to hire. A physical store may only have a few salespeople to serve customers, so many customers may have to wait in line during the busiest hours. To lessen the stress of waiting, some B&M stores provide big-screen TVs with cable TV, free coffee and newspapers; while these niceties improve the customer experience, they add to the costs of operating a B&M establishment. On the other hand, an online virtual store in which customers select their own purchases in a virtual "shopping cart" and pay for them using e-commerce approaches may be able to serve thousands of customers at the same time.

E-government[edit]

Beginning in the 1990s and early 2000s, many governments in industrialised countries began to offer e-government services to citizens. Online government services are offered by a range of government departments and agencies, ranging from departments of motor vehicles (online car registration), police (paying speeding tickets online), city services (paying parking tickets online or requesting that a pothole be filled) and social services (registering for social assistance or unemployment insurance) and tax departments (paying a tax bill or submitting a tax return online). Many governments use e-services to provide online information to citizens (e.g., "help" guides, Frequently Asked Question lists, manuals for government program applicants, etc.), thus saving on the need for call centers where citizens can call to ask questions or physical service locations where citizens can come in person to ask about government forms or services.

These online government services aim at two goals: reducing costs to governments and improving client service. By offering these services and information online, governments save money, because they do not have to offer as many bricks and mortar client service centers where citizens can come and fill in these forms and pay government bills. Governments offering e-services can also operate with less civil servants and thus less salary and benefits costs, as the citizens using online services are generally doing all of the administrative tasks (e.g., downloading a form, filling in a form, looking up guidance in an online "help" manual, paying fees) themselves using their home computer. E-government services also improve service for citizens who have access to a computer, Internet and an online payment method (e.g., a credit card or PayPal), because these citizens are not limited by the 9 am-5 pm or 8 am-4 pm business hours of most physical government offices, and citizens do not have to incur the costs of transportation (e.g., bus tickets, gas, parking, etc.) associated with going to a bricks and mortar location. Nevertheless, government e-services do not help all citizens, due to the digital divide; citizens who are in poverty, who are homeless or who live in rural or remote regions may not have access to high speed Internet. These citizens, as well as those who are not comfortable with computers or those who do not understand how to use them, which in practice means elderly people, are not able to benefit from e-services.

A Brick and mortar Operation là gì?

tɚ/. Brick and Mortar còn được gọi tắt là B&M, là một thuật ngữ chung chỉ sự hiện diện vật lý của một doanh nghiệp, tổ chức hay một cửa hàng trong một cấu trúc hoặc một tòa nhà khác. Brick and Mortar được sử dụng để chỉ một công ty sở hữu hoặc cho thuê cửa hàng bán lẻ, cơ sở sản xuất nhà máy hoặc các kho chứa.

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Đây là những địa điểm mà khách hàng có thể đến trực tiếp để mua hàng, tương tác với nhân viên và trải nghiệm sản phẩm trực tiếp. Thuật ngữ Brick and Mortar xuất phát từ việc xây dựng các cửa hàng bằng cách sử dụng gạch và vữa, tạo thành một công trình vững chắc.