Marketing Specialist hourly pay

How much money does a Marketing Specialist make in United States?



LOW
39,500
USD AVERAGE
84,100
USD HIGH
133,000
USD

A person working as a Marketing Specialist in United States typically earns around 84,100 USD per year. Salaries range from 39,500 USD [lowest] to 133,000 USD [highest].

This is the average yearly salary including housing, transport, and other benefits. Marketing Specialist salaries vary drastically based on experience, skills, gender, or location. Below you will find a detailed breakdown based on many different criteria.

Marketing Specialist Salary Distribution in United States

The median, the maximum, the minimum, and the range

  • Salary Range

    Marketing Specialist salaries in United States range from 39,500 USD per year [minimum salary] to 133,000 USD per year [maximum salary].

  • Median Salary

    The median salary is 89,200 USD per year, which means that half [50%] of people working as Marketing Specialist[s] are earning less than 89,200 USD while the other half are earning more than 89,200 USD. The median represents the middle salary value. Generally speaking, you would want to be on the right side of the graph with the group earning more than the median salary.

  • Percentiles

    Closely related to the median are two values: the 25th and the 75th percentiles. Reading from the salary distribution diagram, 25% of Marketing Specialist[s] are earning less than 57,900 USD while 75% of them are earning more than 57,900 USD. Also from the diagram, 75% of Marketing Specialist[s] are earning less than 118,000 USD while 25% are earning more than 118,000 USD.


What is the difference between the median and the average salary?

Both are indicators. If your salary is higher than both of the average and the median then you are doing very well. If your salary is lower than both, then many people are earning more than you and there is plenty of room for improvement. If your wage is between the average and the median, then things can be a bit complicated. We wrote a guide to explain all about the different scenarios. How to compare your salary

Marketing Specialist Salary Comparison by Years of Experience

How does experience and age affect your pay?

The experience level is the most important factor in determining the salary. Naturally the more years of experience the higher your wage. We broke down Marketing Specialist salaries by experience level and this is what we found.

A Marketing Specialist with less than two years of experience makes approximately 45,600 USD per year.

While someone with an experience level between two and five years is expected to earn 62,900 USD per year, 38% more than someone with less than two year's experience.

Moving forward, an experience level between five and ten years lands a salary of 89,500 USD per year, 42% more than someone with two to five years of experience.

On average, a person's salary doubles their starting salary by the time they cross the 10 years* experience mark.

Additionally, Marketing Specialist[s] whose expertise span anywhere between ten and fifteen years get a salary equivalent to 109,000 USD per year, 22% more than someone with five to ten years of experience.

If the experience level is between fifteen and twenty years, then the expected wage is 115,000 USD per year, 6% more than someone with ten to fifteen years of experience.

Lastly, employees with more than twenty years of professional experience get a salary of 125,000 USD per year, 9% more than people with fifteen to twenty years of experience.


Marketing Specialist average salary change by experience in United States

0 - 2 Years
2 - 5 Years+38%
5 - 10 Years+42%
10 - 15 Years+22%
15 - 20 Years+6%
20+ Years+9%

Percentage increase and decrease are relative to the previous value


Typical Salary Progress for Most Careers

Marketing Specialist Salary Comparison By Education

How do education levels affect salaries?

Displayed below is the average salary difference between different Marketing Specialist[s] who have the same experience but different education levels.

We all know that higher education equals a bigger salary, but how much more money can a degree add to your income? We broke down Marketing Specialist salaries by education level in order to make a comparison.

When the education level is High School, the average salary of a Marketing Specialist is 56,300 USD per year.

While someone with a Certificate or Diploma gets a salary of 65,700 USD per year, 17% more than someone having a High School degree.

A Bachelor's Degree gets its holder an average salary of 95,500 USD per year, 45% more than someone with a Certificate or Diploma.

Professionals who hold a Master's Degree are rewarded with an average salary of 125,000 USD per year, 31% more than someone with Bachelor's Degree.


Marketing Specialist average salary difference by education level in United States

High School
Certificate or Diploma+17%
Bachelor's Degree+45%
Master's Degree+31%

Percentage increase and decrease are relative to the previous value


Is a Master's degree or an MBA worth it? Should you pursue higher education?

A Master's degree program or any post-graduate program in United States costs anywhere from 39,500 US Dollar[s] to 118,000 US Dollar[s] and lasts approximately two years. That is quite an investment.

You can't really expect any salary increases during the study period, assuming you already have a job. In most cases, a salary review is conducted once education is completed and the degree has been attained.

Many people pursue higher education as a tactic to switch into a higher paying job. The numbers seem to support the thoery. The average increase in compensation while changing jobs is approximately 10% more than the customary salary increment.

If you can afford the costs of higher education, the return on investment is definitely worth it. You should be able to recover the costs in roughly a year or so.


Typical Salary Difference by Education for Most Careers

Marketing Specialist Salary Comparison By Gender

Though gender should not have an effect on pay, in reality, it does. So who gets paid more: men or women? Male Marketing Specialist employees in United States earn 6% more than their female counterparts on average.

Percentage increase and decrease are relative to the previous value


Salary Comparison By Gender in United States for all Careers

Marketing Specialist Average Annual Salary Increment Percentage in United States

How much are annual salary increments in United States for Marketing Specialist[s]? How often do employees get salary raises?

Marketing Specialist[s] in United States are likely to observe a salary increase of approximately 11% every 16 months. The national average annual increment for all professions combined is 8% granted to employees every 16 months.

The figures provided here are averages of numbers. Those figures should be taken as general guidelines. Salary increments will vary from person to person and depend on many factors, but your performance and contribution to the success of the organization remain the most important factors in determining how much and how often you will be granted a raise.

United States / All Professions

The term 'Annual Salary Increase' usually refers to the increase in 12 calendar month period, but because it is rarely that people get their salaries reviewed exactly on the one year mark, it is more meaningful to know the frequency and the rate at the time of the increase.

How to calculate the salary increment percentage?

The annual salary Increase in a calendar year [12 months] can be easily calculated as follows: Annual Salary Increase = Increase Rate x 12 ÷ Increase Frequency

The average salary increase in one year [12 months] in United States is 6%.

Annual Increment Rate By Industry 2021

Banking
Energy
Information Technology
Healthcare
Travel
Construction
Education

Listed above are the average annual increase rates for each industry in United States for the year 2021. Companies within thriving industries tend to provide higher and more frequent raises. Exceptions do exist, but generally speaking, the situation of any company is closely related to the economic situation in the country or region. These figures tend to change frequently.


Worldwide Salary Raises: All Countries and All Jobs

Marketing Specialist Bonus and Incentive Rates in United States

How much and how often are bonuses being awarded?

A Marketing Specialist is considered to be a high bonus-based job due to the generally limited involvement in direct revenue generation, with exceptions of course. The people who get the highest bonuses are usually somehow involved in the revenue generation cycle.

16% of surveyed staff reported that they haven't received any bonuses or incentives in the previous year while 84% said that they received at least one form of monetary bonus.

Those who got bonuses reported rates ranging from 5% to 9% of their annual salary.

Types of Bonuses Considered

Individual Performance-Based Bonuses

The most standard form of bonus where the employee is awarded based on their exceptional performance.

Company Performance Bonuses

Occasionally, some companies like to celebrate excess earnings and profits with their staff collectively in the form of bonuses that are granted to everyone. The amount of the bonus will probably be different from person to person depending on their role within the organization.

Goal-Based Bonuses

Granted upon achieving an important goal or milestone.

Holiday / End of Year Bonuses

These types of bonuses are given without a reason and usually resemble an appreciation token.

Bonuses Are Not Commissions!

People tend to confuse bonuses with commissions. A commission is a prefixed rate at which someone gets paid for items sold or deals completed while a bonus is in most cases arbitrary and unplanned.


What makes a position worthy of good bonuses and a high salary?

The main two types of jobs

Revenue GeneratorsSupporting Cast

Employees that are directly involved in generating revenue or profit for the organization. Their field of expertise usually matches the type of business.

Employees that support and facilitate the work of revenue generators. Their expertise is usually different from that of the core business operations.

Example:
A graphics designer working for a graphics designing company.

Example:
A graphic designer in the marketing department of a hospital.

Revenue generators usually get more and higher bonuses, higher salaries, and more frequent salary increments. The reason is quite simple: it is easier to quantify your value to the company in monetary terms when you participate in revenue generation.

Try to work for companies where your skills can generate revenue. We can't all generate revenue and that's perfectly fine.

Bonus Comparison by Seniority Level

Top management personnel and senior employees naturally exhibit higher bonus rates and frequencies than juniors. This is very predictable due to the inherent responsibilities of being higher in the hierarchy. People in top positions can easily get double or triple bonus rates than employees down the pyramid.

Marketing Specialist Average Hourly Wage in United States


40 USD per hour

The average hourly wage [pay per hour] in United States is 40 USD. This means that the average Marketing Specialist in United States earns approximately 40 USD for every worked hour.

Hourly Wage = Annual Salary ÷ [ 52 x 5 x 8 ]

The hourly wage is the salary paid in one worked hour. Usually jobs are classified into two categories: salaried jobs and hourly jobs. Salaried jobs pay a fix amount regardless of the hours worked. Hourly jobs pay per worked hour. To convert salary into hourly wage the above formula is used [assuming 5 working days in a week and 8 working hours per day which is the standard for most jobs]. The hourly wage calculation may differ slightly depending on the worked hours per week and the annual vacation allowance. The figures mentioned above are good approximations and are considered to be the standard. One major difference between salaried employees and hourly paid employees is overtime eligibility. Salaried employees are usually exempt from overtime as opposed to hourly paid staff.

Marketing Specialist VS Other Jobs

The average salary for Marketing Specialist is 21% less than that of Marketing. Also, Marketing salaries are 12% more than those of All Jobs.

Salary comparison with similar jobs

Account Handler77,000 USD
-8%
Affiliate Manager106,000 USD
+26%
Analytics Specialist79,400 USD-6%
Assistant Brand Manager104,000 USD+24%
Assistant Product Manager117,000 USD+39%
Brand Ambassador137,000 USD+63%
Brand Manager156,000 USD+85%
Campaign Specialist103,000 USD+22%
Chief Marketing Officer168,000 USD+100%
Communications Officer54,400 USD-35%
Content Marketing Strategist98,300 USD+17%
Creative Marketing Lead100,000 USD+19%
Creative Writer64,000 USD-24%
Digital Marketing Manager132,000 USD+57%
Event Marketing129,000 USD+53%
Localization Manager115,000 USD+37%
Market Development Manager141,000 USD+68%
Market Research Analyst107,000 USD+27%
Market Research Manager120,000 USD+43%
Market Segmentation Director133,000 USD+58%
Marketing Advisor95,500 USD+14%
Marketing Analyst104,000 USD+24%
Marketing Assistant58,900 USD-30%
Marketing Associate55,100 USD-34%
Marketing Communications Manager111,000 USD+32%
Marketing Consultant122,000 USD+45%
Marketing Coordinator55,900 USD-34%
Marketing Distribution Executive139,000 USD+65%
Marketing Executive140,000 USD+66%
Marketing Manager169,000 USD+100%
Marketing Officer55,900 USD-34%
Marketing Specialist84,100 USD-0%
Marketing Writer67,100 USD-20%
Online Marketing Analyst95,400 USD+13%
Optimization Manager104,000 USD+24%
Outbound Sales78,100 USD-7%
Outreach Coordinator68,700 USD-18%
Outreach Specialist92,000 USD+9%
Product Development124,000 USD+47%
Product Marketing Manager125,000 USD+49%
Product Researcher71,900 USD-15%
Product Training Specialist79,700 USD-5%
Project Manager101,000 USD+20%
Publications Coordinator59,500 USD-29%
Research Executive115,000 USD+37%
Sales and Marketing Assistant51,100 USD-39%
Sales Management Support58,600 USD-30%
Search Marketing Strategist144,000 USD+71%
Social Media Specialist96,000 USD+14%
Spaceman Analyst51,200 USD-39%
Sponsorship Consultant88,400 USD+5%
Team Leader104,000 USD+24%
Telemarketer50,800 USD-40%
Trade Marketing Manager129,000 USD+53%
Trade Marketing Professional101,000 USD+20%
Web Analytics Manager109,000 USD+30%
Web Content Manager111,000 USD+32%

Salary Comparison By City

Atlanta80,900 USD
Austin93,600 USD
Baltimore81,200 USD
Boston87,800 USD
Bristol67,100 USD
Chicago96,600 USD
Cincinnati74,800 USD
Cleveland75,000 USD
Dallas92,200 USD
Denver90,400 USD
Detroit81,000 USD
Honolulu69,000 USD
Houston99,700 USD
Indianapolis90,300 USD
Iowa City71,100 USD
Jacksonville90,100 USD
Kansas City80,300 USD
Kent69,700 USD
Las Vegas79,700 USD
Long Beach75,800 USD
Los Angeles96,200 USD
Memphis86,300 USD
Miami79,500 USD
Minneapolis74,600 USD
New Orleans74,900 USD
New York98,700 USD
Oakland76,800 USD
Oklahoma City84,000 USD
Orlando72,600 USD
Philadelphia92,800 USD
Phoenix94,400 USD
Sacramento83,700 USD
San Antonio90,700 USD
San Diego94,500 USD
San Francisco87,200 USD
San Jose95,900 USD
Seattle89,200 USD
Tampa70,300 USD
Vancouver70,600 USD
Washington D.C.83,100 USD

Salary Comparison By State

Alabama82,700 USD
Alaska74,700 USD
Arizona91,800 USD
Arkansas79,400 USD
California93,700 USD
Colorado87,400 USD
Connecticut79,300 USD
Delaware76,200 USD
District of Columbia77,000 USD
Florida89,600 USD
Georgia91,000 USD
Hawaii80,400 USD
Idaho75,100 USD
Illinois91,800 USD
Indiana90,600 USD
Iowa78,200 USD
Kansas80,900 USD
Kentucky86,200 USD
Louisiana80,600 USD
Maine76,700 USD
Maryland89,500 USD
Massachusetts83,700 USD
Michigan89,900 USD
Minnesota87,700 USD
Mississippi77,200 USD
Missouri85,600 USD
Montana78,300 USD
Nebraska75,500 USD
Nevada79,800 USD
New Hampshire79,100 USD
New Jersey85,800 USD
New Mexico78,900 USD
New York95,100 USD
North Carolina86,500 USD
North Dakota73,100 USD
Ohio93,300 USD
Oklahoma87,600 USD
Oregon82,000 USD
Pennsylvania94,100 USD
Rhode Island79,700 USD
South Carolina83,600 USD
South Dakota77,100 USD
Tennessee92,700 USD
Texas92,500 USD
Utah81,200 USD
Vermont77,800 USD
Virginia88,300 USD
Washington90,400 USD
West Virginia82,900 USD
Wisconsin84,900 USD
Wyoming74,300 USD

Government vs Private Sector Salary Comparison

Where can you get paid more, working for a private company or for the government? Public sector employees in United States earn 5% more than their private sector counterparts on average across all sectors.

Private Sector
Public Sector+5%

Percentage increase and decrease are relative to the previous value

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